Bread and Butter july 2008 – New Order: Profile your Business

Plaza de Espana: Bread and Butter- during 3 days, for there passed by more than 100 hundred million people, almost 900 brands fron over the world, the most important european street fair.

July the 3rd: one day before it start, everything is almost ready! I couldn’t not wait, so I went there to have a look, actually, my hotel was really close to it.

By the map, I could see that it is a really big fair, with lots of pavillions…

The 4th, the first day: after class, under a 40 degrees and extremely hot sun, I just run into the Plaza espana to do my credentials by the RODA DA MODA, the site I work with.

So, I started in FASHION NOW, one huge pavillion. I was really impressed with the size of the stands, and their decorations.

Toy Art and Street Art is really spread out all over!

 

A big screen… videos make all difference!

 

 

 

AVENIDA – the open air street

So many thing to see: here, you can decide where to go: AVENIDA, FASHION NOW, LUNA PARK, DENIM BASE, SPORT AND STREET WEAR or THE SOURCE…

From Avenida, on the left: FASHION NOW:

On the Right: DENIM BASE Pavillion, the one that has the jeans brands…

The one of Replay was one of the most impressive: high as a 3 floor’s building, and with a bar inside.

And that’s what the Denim Base pavillion was basically: huge stands serving drinks for their VIP’s guests. They really associate their brands with having fun, that was much more than simply showing clothes or making good selling, they want to get closer to their client. And we can forget: we are in summer time!

The building is great! Look at the detais of the roof!

I really LOVED this bar, with the symbol of the pavillion, the rinoceront…

…and the DJ over a jeepie!

 

Colcci was also there…

…showing Gisele Bunchen Fashion shows, in a very big stand, like almost all of the denim’s brands.

Some of the stands didnt‘ allowed to take photos! And I was with Press credential! So stupid!

That’s when I do it, just for revenge… Why is it forbidden? It’ just a photo, anyway.

 

LUNA PARK

On the following day, I just came back to B&B and Luna Park, a open-air place with the restaurants and some stands, like Wrangler and WGSN, which was doing a seminar about the trends of winter 2009 and summer 2010. I rushed, and I took some more pictures…

 

 

…a kid’s place, a new one…

But I have to come back to school for my classes!